IMPRESSION SHARE GOOGLE ADS HOW TO

If you’ve selected a mix of search and shopping results then you’ll need to hit the corresponding radio button to switch between pages. If you have selected only search or shopping campaigns then you’ll have the data available right there. Click the tick boxes for the ones you want to view.Ĭlick on the Auction Insights button, and you’ll be taken to the report. Once inside, you’ll be presented with a list of available campaigns, keywords, or ad groups. To access the data, you obviously need to login to your Google Ads account.Ĭhoose the page for the data you want to analyze. What is the minimum threshold? Well, no one actually says, but based on other requirements for audience analysis, at least 1000 visitors within the past 30 days will be about sufficient. Your auction insights report can be generated for the Google Ads campaigns that meet the minimum threshold for activity.

Absolute top of page rate (Search campaigns only).Top of page rate (Search campaigns only).Position above rate (Search campaigns only).You can then access six unique statistics related to the ad performance. You can even see where your ads have tied with a competitor and whether your ad came out on top or not. The theory is that you can see where your ads are performing and where they are falling short – and by how much. It lets you compare the performance of your individual keywords and ad campaigns against anyone else in those auctions. The Auction Insights report is a downloadable data sheet that shows how your keyword bids have performed in real-time bidding auctions.

What isn’t shown in Google Ads insight data?.What can you do with auction insight data?.Absolute top of page rate (search only).

How to access the auction insight report.What is Auction Insights for Google Ads?.

IMPRESSION SHARE GOOGLE ADS HOW TO

Impression share google ads